Join the Learning Collaboratives for a six-module, live virtual course focused on building practical skills to identify, assess, and measure social norms in research and evaluation, with a strong emphasis on applying those insights to programs and decision-making in real-world contexts.
Who This Course Is For
MEL professionals, researchers, and analysts working on social norms
Practitioners with experience in survey design or qualitative research
Program implementers and advisors seeking practical measurement skills
Those interested in replicating and delivering the training to others within their organization and externally
What You Will Gain
Practical tools to measure and assess social norms
A structured framework for integrating norms into programs and research
Peer learning and exchange across regions
Experience applying qualitative and quantitative approaches
Hands-on practice through a real-world case study
Opportunities to practice facilitation and teaching
Focus Areas
Module 1. Understanding Social Norms
Build a foundation in norms, reference groups, and behavior
Module 2. Identifying What to Measure
Define norms, behaviors, and populations relevant to your context
Module 3. Designing Qualitative Norms Assessments
Apply tools to explore norms in depth
Module 4. Quantitative Social Norms Assessment
Use structured approaches to measure norms at scale
Module 5. Analyzing and Interpreting Norms Data
Identify patterns and apply analytical frameworks
Module 6. Aplpying Norms Data to Program Decisions
Translate findings into a program design, communication, and learning
Course Structure
Across 12 weeks, sessions alternate between cross-regional modules and regional small groups. Six interactive modules blend discussion and hands-on exercises around a shared case study, while regional sessions emphasize real-world application and assignment support.
Time Commitment
Cross-regional modules (6 sessions): 2 hours per module
Regional small group sessions (6 sessions): Light assignments and group activities
Total estimated commitment: ~25 hours over 12 weeks
Date and time will be confirmed upon acceptance. Core modules will likely take place at or after 3:00 PM WAT / 5:00 PM EAT / 7:30
PM IST, starting the week of June 8th. Sessions will be held via Zoom.
Behind the Buzz: What Really Drives Social Norms Change for Adolescent Girls and Young Women? – Global Evidence with Insights from India, Kenya and Nigeria