Investing in Social Norms Shifting – Advocacy Pack

How this advocacy resource pack
supports action and investment:
1. Provides concise sector-specific talking points, visuals, and evidence of
successful social norms programs to support engagement with funders
and mobilize resources for future research and programming.
2. Presents a high-level case for investment and explains how social norms
are shaped by social systems.
3. Organizes advocacy resources by key outcome areas:
✓ Sexual and Reproductive Health
✓ Gender-Based Violence
✓ Child, Early, and Forced Marriage
✓ Women’s Economic Empowerment